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by Carrie Pollare
I’ve been covering eco fashion for quite some time now. I’ve watched our industry evolve and reported on amazing designers and companies, all on a mission to help the Planet. By bringing all of this information to you, White Apricot makes a difference, but I’ve always felt we could and should do more.
So, that said, my brother Dan and I have created a product that gives back… significantly — an eco friendly, very cool (if I do say so myself), very inexpensive bracelet that everyone can afford, with the mission of donating half the sale of each one to charities that support important causes. And, yes… I’m introducing it to you in White Apricot, which seems self serving, but it’s not. The bracelets are designed to make a difference in the world and raise a lot of money for important causes.
Meet the “I’m Tired of…” collection of bracelets, made from recycled tires and metals. They retail for just $10 each and half of each bracelet ($5 each) will be donated to charities, supporting one of 10 causes, from world hunger and global warming to cancer and autism, issues in our world that we are all tired of. Each bracelet represents a cause and has the words “I’m Tired of” and the cause emblazoned on the bead.
This project is very personal for my brother and me. We lost our father toheart disease when I was just 10 years old and he 7. Our father was only 37. We also lost our step father to cancer and mother to Alzheimer’s. And, of course, I’m very passionate about the Planet’s problems, like global warming and animal cruelty. I’m sure all of you have your own stories and passions.
So, please, go check out www.ImTiredOnline.com. Our first 10 causes are AIDS, Autism, Animal Cruelty, Alzheimer’s, Cancer, Child Abuse, Diabetes, Global Warming, Heart Disease and World Hunger. You can also vote for causes you’d like us to add.
In these difficult financial times, they’ll make meaningful and inexpensive holiday gifts. It is through word of mouth that the effort could explode and we could raise millions of dollars to fight the world’s issues. Come on… Make a fashion statement that can truly make a difference in the world. I can’t wait to see people walking down the street in these bracelets.
