White Apricot
Press Releases NEW WHITE APRICOT WEBSITE BRINGS ECO FRIENDLY AND SOCIALLY CONSCIOUS FASHION, BEAUTY AND LIFESTYLE CONSUMERS AND COMPANIES TOGETHER
SANTA MONICA, CA, February 13, 2008 – Consumers and eco friendly/socially conscious companies now have a place to reach each other with the launch of White Apricot’s newly enhanced website and online newsletter, which feature all the latest news, trends and information, plus great discounts and exclusive offers.
“In essence, our mission is to educate consumers about the world of eco fashion and natural beauty and lifestyle and then give them the tools to go buy the products that interest them at great discounts,” explained Dan Hoffman, Publisher. “We’re also giving these green and socially conscious designers, manufacturers and other companies, who are looking for worthwhile ways to market themselves, a great vehicle to talk to the consumers. And, there are millions of consumers looking for places to buy these organic and eco-friendly products. What we’re doing at White Apricot is bringing everyone together.”
“We intend to be the “go to” place for anyone looking to learn about and buy eco friendly clothing, vegan shoes, recycled handbags, organic skin care, natural cosmetics and anything else worth knowing about in the eco and socially conscious fashion, beauty and lifestyle worlds,” Hoffman said. “We’ll cover news on the top green fashion and beauty brands and trends, report on which celebrities have been spotted sporting which sustainable brands and follow mainstream fashion designers, who are now creating eco friendly clothing.
“In addition, he pointed out, “what will also set White Apricot apart from all the other ‘green’ websites out there is our ‘Exclusive Offers,’ which will provide a myriad of substantial discounts and special offers, available only through White Apricot, on everything from runway worthy, fashion forward, sustainable clothing to comfortable yoga wear, high style eco friendly shoes, lead free lipsticks, silk bedding and organic food.”
Some of the well known names that have joined White Apricot’s Exclusive Offers program include EDUN, Horny Toad, Stewart+Brown, Terra Plana, Pangea Organics, Ecoist, Beau Soleil, Organic Bouquet and Amy’s Kitchen. “We currently have more than 100 companies participating with us, all of whom produce sustainable, organic, natural, recycled and conscious products and these partners are providing discounts of up to 30%,” Hoffman explained.
“The wonderful thing about the exclusive offers is that these discounts make eco friendly fashion and natural products, which are typically more expensive, accessible to many more consumers,” he continued. “In a recent poll by the LA Times, nearly nine in 10 Americans said they were ‘conscious consumers’ and that if products were equal in price and quality, they’d buy from conscious companies. So, a 25% discount on environmentally friendly products makes doing the right thing for the planet more appealing.” ____________________________________________
GREEN HOLIDAY SHOPPING AT A DISCOUNT GETS
SANTA MONICA, CA, November 28, 2007 – This holiday season, consumers can buy green and socially conscious gifts at great discounts, as many more fashion, beauty and lifestyle companies have joined White Apricot’s Fabulous Finds.
“We’re providing a hub for discounts from 15% to 30% from some of the best companies producing sustainable, organic, natural, recycled and conscious products,” said Dan Hoffman, Publisher. New companies who have come on board since launching a month ago include clothing designers Undesigned by Carol Young, Naturevsfuture and Same Underneath, yoga wear from Doce Vida, jewelry and accessories from aGaiN NYC and Lucina and natural and organic skincare products from Eclipse Spa, to name a few. “We’ve also added companies offering holiday gifts, like natural candy, soy candles, t-shirts with inspiring messages and even wine totes and earth-friendly toys,” he added.
These new participants join more than 50 companies, including Bono’s EDUN, Horny Toad, Stewart+Brown, Under the Canopy, Earth Mama Angel Baby, Rich Hippie, SIGG, Energy Muse, Organic Bouquet, Terra Plana, Tsubo, ExerciseTV, Satya Jewelry and Amy’s Kitchen, offering everything from eco friendly clothing, vegan shoes, eco handbags and conscious jewelry to organic beauty and hair products, natural mineral makeup, yoga gear and organic food products.
“The wonderful thing about Fabulous Finds
White Apricot, an electronic newsletter and website covering eco and socially conscious fashion, beauty and lifestyle, launched Fabulous Finds as a hub for companies to provide discounts and other special offers to its readers. “While we’ve witnessed the rise of “eco” and “green” into the mainstream, there are still so many great companies who look for worthwhile ways to market themselves. And, there are millions of consumers looking for places to buy these natural and eco-friendly products,” he explained. “What we’re doing is bringing them together.”
For more information, visit www.whiteapricot.com. Press contact is Carrie Pollare, carrie@whiteapricot.com, 310-314-3660.
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WHITE APRICOT LAUNCHES “FABULOUS FINDS,”
SANTA MONICA, CA, November 8, 2007 – White Apricot, an electronic newsletter and website covering eco and socially conscious fashion, beauty and lifestyle, today announced a new service for its readers called “Fabulous Finds.”
According to Dan Hoffman, Publisher, Fabulous Finds (www.whiteapricot.com/fab_finds) is about providing special offers from the types of companies it covers, those focused on producing sustainable, organic, natural, recycled and spiritually conscious products in the worlds of fashion, beauty and lifestyle. “The discounts range from 15% up to 30% on some of the best brands in our business,” Hoffman said. “Right out of the gate, we are able to provide our readers with great discounts and other offers on everything from designer sustainable clothing, vegan shoes, eco handbags and conscious jewelry to organic skincare, mineral makeup, yoga gear and even organic and vegetarian food from such well known companies as EDUN, Horny Toad, Stewart+Brown, Rich Hippie, SIGG, Energy Muse, Organic Bouquet, Terra Plana, Amy’s Kitchen and more.
Hoffman conceived Fabulous Finds from a need he saw in the conscious living industry. “We have been covering eco and socially conscious fashion, beauty and lifestyle in White Apricot for nearly a year and, while we have witnessed the rise of “eco” and “green” into the mainstream, there are still so many companies who are hungry for worthwhile ways to market themselves to the consumer. And, there are so many consumers who are looking for places to buy these products,” he explained. “What we’re doing is bringing them together.”
“The second big issue is that we all want to do our part for the planet, but many people are not willing to or can’t afford to pay the premium prices these earth friendly fashions and natural cosmetics command,” he continued. “If you have the choice of buying a bamboo t-shirt vs. a cotton t-shirt, but the bamboo t-shirt is twice the price, you’re going to think twice about the bamboo. Fabulous Finds helps level the pricing playing field. It’s a win-win. With the discounts, the products become more appealing to the consumer (who doesn’t love a great deal, especially with the holidays approaching) and the companies behind the green/conscious products get the visibility and sales they’re looking for.”
For more information, visit www.whiteapricot.com. Press contact is Carrie Pollare, carrie@whiteapricot.com, 310-314-3660. |
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