May 29, 2007

Fabulous Finds: "Soleful" PurposeElite "EVOO"

When you think exclusive, you probably envision the latest offering from Hermes or the newest in technology, the iPhone, (a must have!), but we doubt you think salad dressing. Not too many people look to their olive oil to be elite, no less organic, but Lucini Italia (www.lucini.com) is going to blow the lid off EVOO. (That would be Extra Virgin Olive Oil for the three of you who haven’t encountered Rachael Ray.) An olive oil brand loved by chic chefs worldwide, (The Naked Chef chugged some while visiting Ellen and she followed suit.) their new Reserve Premium Select Extra Virgin Olive Oil is certified 100% organic to both US and European standards. It’s endorsed by health guru Andrew Weil, M.D. and only 17,500 cases have been made. (We know, sounds like a lot, but it is a finite number.) So, when you think about it, it’s pretty darn exclusive. Other fans of the brand include Courtney Cox and Martha Stewart. (Hello…if that’s not a brand endorsement, we don’t know what is!) So on your next sojourn to Whole Foods for produce, fish, whatever, add some organic olive oil to your cart too for tasty and all natural meals.