November 20, 2007

Fabulous Finds: "Soleful" PurposeBORBA, Straight Up

by Heleigh Bostwick

When I first heard about BORBA, I thought that maybe it was a new brand of vodka. Um…Not quite. Actually, it’s much better!

Named after its creator, Scott-Vincent Borba, BORBA is a nutraceutical that bills itself as drinkable skincare—the first of its kind. Its claim to fame is that it is clinically proven to slow visible signs of aging by an average of 30%. Based on this all-important-to-women-of-a-certain-age factoid, I decided it was time to give BORBA a test drive and make the transformation from mundane mom to wonder woman.

Two forms of BORBA drinkable skincare are on the market, the original Skin Balance Waters and the Aqua-Less Crystallines (which are the powder versions of the waters). I choose the latter and ordered it on the website (www.borba.net). When the BORBA arrived, I rushed to open the box and see what it was that made this fountain of youth in a package so good. No mystery really, just the right combination of vitamins, minerals, and botanicals, as in correct.

“7 days to radiant skin!” the package proclaimed. Hey, I can handle a 7-day skincare regime I thought to myself as I ripped open the first packet of the powder drink mix. The likelihood of a diet lasting that long was well, not very likely, but this was a piece of cake. Water is my friend and all I had to do was pour the contents of the BORBA powder drink mix into a 16-ounce glass of water (purified of course), shake, watch it turn a paler shade of plum and drink it down.

Of course it doesn’t have the kick of a martini, nor does it taste quite like a martini. Rather, this calorie-free, aspartame-free, sodium-free, vegetarian approved water tastes just like...grape bubblegum! But who cares what BORBA tastes like, as long as it transforms us aging-but-wanna-stay-young-and-beautiful boomers into young and lovelies.

BORBA would definitely occupy the place of honor on the top shelf behind the bar if such a thing as nutraceutical beauty bars existed. Come to think of it, maybe we should all consider replacing that evening cocktail with a BORBA drinkable skincare.

“Waiter! One BORBA please, straight up!”

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